Complete the hgkc Brand Clarity Scorecard for a snapshot of where your brand is now
Brand is so much more than a logo. Get it right, and you have a successful identity that unites your activities, shows your values, and inspires you and your people to move forward, creating a brighter future. Your Brand is your service, your products, and how people feel about you.
The hgkc Brand Clarity Scorecard was first conceived by Mary Cook, aka The Branding Coach, who tragically died in 2019 from cancer before she had the chance to launch the scorecard. ker-Z creative, hgkc Global and All Things Web entered into a partnership and licensed the scorecard, in exchange for a commission to Mary’s estate if we should earn any fees.
We are now honoured to be able to offer this unique insight into the strength of your brand. The scorecard is deceptively simple. It presents you with 25 yes/no answers to gauge your view of your brand across 5 dimensions:
the emotional Connection your brand makes with your customers
how well your brand Consistency builds trust
how well your brand resonates with your Customer
how well your Creativity has helped you build visual engagement, and
how your brand compares with your Competition
Once completed, you will receive a report of what we think good looks like, and the opportunity to have a meeting with one of our experts to discuss how you could make your brand one that you, your people, and your customers can be proud of.
Click below to complete your Brand Clarity Scorecard today.