"These videos are excellent and I have received a number of emails from across the business including Distribution (key stakeholder), Marketing and Propositions thanking us and letting us know they think they are great, and a very welcome addition to our suite of materials."
Aviva Marketing Consultant
The brief was to create motion graphics explaining complex Group Protection policies in a way that customers could easily understand.
I was asked to create a set of three videos that explained the different cover provided by these Protection policies. The three products were Critical Illness, Life and Spouse and Partner Life Covers. I was responsible for recording the voiceover, as well as sourcing stock imagery, video, sound effects, soundtrack and creating subtitles. I brought these to life with a combination of kinetic type, motion graphics, photography and video to explain these complex policies in a customer friendly way.
Critical illness cover (full version)
Life Cover (full version)