Branding is how the customer feels about your business. These feelings are related to the impression your company has left through different touch points, advertising, customer service, price and your logo.
Done well branding is also what generates the emotional connection between your product or services and your customer needs.
We collaborate closely with our clients and, use the benefit of our 20 year experience to create beautifully crafted, bespoke design for all of your visual branding needs.
A story to tell or a product to sell? Get in touch with ker-Z creative
Protector LPA Branding
The brief from Chris Symonds was to help him create a new visual brand and collateral from scratch for his new business.
To move this project forward within the timeframe, I spent some time over a weekend working with Chris going through several different name options. We eventually came up with Protector LPA. ​​​​​​​
The next step was the logo. I had been looking at using a natural theme based around the lifecycle of a seed. Whilst out for a walk with my family I noticed some pine cones on the floor and growing in a fir tree, which solidified the idea in my mind. Chris loved the idea, so the pinecone was chosen for the logo. The brand colours that we selected were natural and contemporary hues of brown, green and yellow, which fitted perfectly with the logo. ​​​​​​​
"I would highly recommend Rich from ker-Z creative for all your creative needs. He has produced various documents including a brochure, business cards, questionnaire all with new branding, a new logo and has done an excellent job. Rich has been very responsive and has even picked up with me on evenings and a Saturday to ensure we got the designs right and that it was produced in a timely manner."
Chris Symonds, Protector LPA
Lisa Jones is the entrepreneur behind HeadStrong Training. Lisa approached us in January 2020 about her intention to create a new wellbeing and mindfulness training business.
One of the cornerstones of HeadStrong Training is the nine foundations of wellbeing and this became the thought process behind the geometric marque within the logo. Nine triangles creating an abstract brain shape to visualise the main focus of the business.
As a new business Lisa was keen to get the name out there and share her vibrant new brand with potential clients. We set about creating a business card that she would be really proud of. The face of the card featured the logo and Lisa's contact details in a dark grey. On the reverse, the graphic from the logo was used as the dominant feature over a tint of HeadStrong purple.
The end result was really strong and supports the HeadStrong proposition. This is a solid platform for the business and gives a brand presence that she can be proud of moving forward. Lisa was delighted with the outcome and we were thrilled to receive such glowing feedback and look forward to a strong working relationship as the business grows.
I wouldn't hesitate to recommend Rich to anyone who
is looking for a visual designer, whether that's to rebrand, refresh or start from new. 
I have big plans for my business and Rich provides a service that can accommodate all of those needs and I look forward to continuing the journey working together.
Lisa Jones, HeadStrong Training
Back to Top