Wellbeing is Aviva's internal employee support and discount product offering.
The look and feel needed a refresh after being neglected for several years. I created an updated master graphic and a series of new icons to be used across presentations, print, intranet and promotional items. The key issue was to retain a link to the established 'heart graphic' but to provide a strong enough solution that it could be phased out over time.
The result was a bold and engaging set of badge icons that could work on their own and a sub-set of simple icons that could be used to support them.